A woman with dark hair wearing overalls and a white shirt sitting on a chair in a bright studio, with construction materials and gear around her.

Marketing made for blue collar and trades small businesses

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CONNECTICUT’S TOP TIER BLUE COLLAR MARKETING AGENCY

At So Social, we know blue collar & trades small businesses. From social media management and job site content sessions to websites & branding, we help you become the name everyone knows in town.

A woman with dark hair wearing a sleeveless denim top, standing next to a camera tripod, holding a professional camera with a large zoom lens on her shoulder, smiling and posing with one hand on her hip against a light blue wall.
A circular blue and black logo with the text "FOR BLUE COLLAR SMALL BUSINESSES" surrounding the circle.
A woman wearing a white hoodie, jeans, and boots standing on a dirt construction site, observing a yellow Komatsu bulldozer with a person in black work clothes operating it.
A person holding a Canon camera with a telephoto lens, sitting in a vehicle, wearing blue jeans and brown boots on a dirt ground outside.

We Don’t
Do Trendy Fluff

HERE’S WHAT WE DO

View the Portfolio →
A worker wearing a green shirt, black shorts, and boots is using a leaf blower outside a white, three-story house with multiple windows and decorative architectural details.
People planting flowers in a garden on a sidewalk with a wheelbarrow and shovels; person in orange hoodie in the foreground.
Close-up of a muddy off-road tire tread with an orange rim, on a vehicle with a white painted frame that has rust spots.

HOW WE CAN WORK TOGETHER

Social Media 
Management →

Content Creation  →

Website Design →

Brand Design   →

Marketing 
Materials →

A woman with dark wavy hair, wearing sunglasses, a gold necklace, and denim overalls, smiling while holding a professional camera, a smartphone, and a teal folder titled 'Social Media Management' against a plain light gray background.
A woman smiling, wearing a sleeveless denim vest, a gold necklace with a flamingo pendant, and gold bracelets, against a light blue background.

Built for the people who build
things, from the foundation up.

LET’S GET SO SOCIAL

You didn’t start your blue collar or trades small business to run an Instagram account, yet here you are.

You’re juggling customers, payroll, operations, customer service, equipment and crews. Yet somehow you’re also supposed to become a full time content creator, graphic designer, caption writer, trend tracker, analytics reporter, and online community manager while also filming, editing and posting consistently. You’re exhausted and it’s not sustainable.

Meet Victoria Pellerin →

The talk around town

⭐️⭐️⭐️⭐️⭐️

The talk around town ⭐️⭐️⭐️⭐️⭐️

A woman smiling and making a playful pose, wearing overalls and a white shirt, holding a dusty construction helmet on her head, with a yellow safety vest hanging on a tripod and a smartphone mounted on a selfie stick.
A woman sitting on a desk, looking at her phone, wearing a sleeveless denim jumpsuit, brown work boots, and white socks, with construction safety gear including a yellow safety vest and a white hard hat nearby, in front of a light blue wall.

“She knows how tradesmen think, how our customers think, and how to bridge that gap through marketing that feels authentic instead of corporate.

-Atlantic Renovations Connecticut Roofers

Partial view of a roof with installed grey asphalt shingles and yellow underlayment beneath.

“Maintaining a  consistent social media presence takes time and effort and that’s what you will get with Victoria. In such a short time we have received such positive feedback from our customers.

-Pane Enterprises landscaping supplier

A white truck with the logo 'PANE ENTERPRISES INC.' and contact information, parked on a driveway with a raised black lift or platform extended from the truck, against a background of trees and houses.

“When having your business promoted or represented you want someone who takes it seriously. Victoria is that and more. She’s passionate about her work no matter the client or varied services and it shows in her work .

-YardPro landscaping business

A man with tattoos on his arm, wearing a gray cap with green accents, yellow T-shirt, and brown boots, is kneeling and tying black fabric with green scissors next to a white building's porch. The porch has white railings and steps.
Smartphone screen with text 'Ready to top up me to work?' and an image of a woman holding a camera and tripod.

Ready to stop duct taping your marketing…

From backhoes to dump trucks…job sites to shop floors…landscapers to linemen…roofers to remodelers…if you show up and do the damn work, So Social makes sure your social media does too. Different trades, same problem. And the solution is always strategy, consistency, and high-quality content created with your target customers in mind.

Whether you need social media management, a hardworking website, professional content, or you’re not quite sure where to start, we’ll build a plan around your goals, your budget, and your business.

FILL OUT THE INQUIRY FORM