Marketing your business IS an important part of your success - for sure. But social media is not that serious. It shouldn’t feel scary, exhausting, or stressful. So let’s have fun! Life is too short to be miserable when you can pass off certain tasks to an experienced team who can lighten your work load.
Curation Queens
It’s time to rethink your approach to social media management and content creation for your small business. You started your business to do what you love - not to burn out trying to juggle content calendars, trends, captions, analytics, engagement, and editing apps…
Double Tap Divas
At So Social Media Management, we help small businesses show up online with confidence, clarity, and content that actually connects. Based in Tolland County Connecticut and serving clients near and far, we’re your full-service social media team. From botox to blue collar work boots, from bubbly beverages to the bar exam, we make your business our business.
we're victoria & jana
BLUE COLLAR BUSINESSES
BEAUTY AND AESTHETIC BUSINESSES
FOOD AND BEVERAGE BUSINESSES
AND MORE
your Ultimate
WOO girls
if the plan doesn't work, change the plan but never the goal (and bring in back up!)
so social media management
So Social Media Management was born out of a real need: small business owners trying to do everything and burning out. Sound familiar? After years of running her own biz, Victoria Failla realized her true zone of genius was in content, storytelling, and helping brands show up online in a way that feels easy and actually works.
Now, as a growing agency with a hands-on team, we help Connecticut-based (and out-of-state!) businesses take social seriously—without taking ourselves too seriously. We’re a mix of trendy, strategic, and a little sassy, always delivering content that turns followers into fans.
With over 20 years of experience in social media, content creation, blogging and influencer marketing, I’m fueled by my desire to help other small business owners thrive on social media with content that stops the scroll. Together, we will keep up with the latest trends while still prioritizing your authenticity.
We make social, social again by focusing on building your community, not just posting to post.
meet victoria
founder + ceo
of so social
With 6 years of experience, I specialize in crafting content that drives engagement, boosts traffic, and turns followers into lifelong customers—all while showcasing the best side of your business. Restaurants are my niche, and I know how to make your brand stand out in a crowded digital space.
I’m a package deal: social media manager, photographer, content creator, and TikTok expert. Whether it's capturing crave-worthy visuals or jumping on the latest trend, I bring strategy and creativity to every post.
This is a timeline of how you aspired to become the person you are now. Your ideal client is looking for inspiration to becoming as successful as you are. How can you show her that that is possible and the route you took to get where you are today? How does this relate to your client and her current sticky-situation? How does becoming a multi-million dollar empire, a business woman or whatever your life looks like now contribute to solving her pain?
IN 2016
got engaged to my love
THE TIMELINE
This is a timeline of how you aspired to become the person you are now. Your ideal client is looking for inspiration to becoming as successful as you are. How can you show her that that is possible and the route you took to get where you are today? How does this relate to your client and her current sticky-situation? How does becoming a multi-million dollar empire, a business woman or whatever your life looks like now contribute to solving her pain?
IN 2017
started the socialisious club
THE TIMELINE
This is a timeline of how you aspired to become the person you are now. Your ideal client is looking for inspiration to becoming as successful as you are. How can you show her that that is possible and the route you took to get where you are today? How does this relate to your client and her current sticky-situation? How does becoming a multi-million dollar empire, a business woman or whatever your life looks like now contribute to solving her pain?
IN 2019
got married in the bahamas
THE TIMELINE
This is a timeline of how you aspired to become the person you are now. Your ideal client is looking for inspiration to becoming as successful as you are. How can you show her that that is possible and the route you took to get where you are today? How does this relate to your client and her current sticky-situation? How does becoming a multi-million dollar empire, a business woman or whatever your life looks like now contribute to solving her pain?
IN 2020
celebrated our first 6-figures
THE TIMELINE
This is a timeline of how you aspired to become the person you are now. Your ideal client is looking for inspiration to becoming as successful as you are. How can you show her that that is possible and the route you took to get where you are today? How does this relate to your client and her current sticky-situation? How does becoming a multi-million dollar empire, a business woman or whatever your life looks like now contribute to solving her pain?
IN 2022
welcomed our baby girl
THE TIMELINE
This is a timeline of how you aspired to become the person you are now. Your ideal client is looking for inspiration to becoming as successful as you are. How can you show her that that is possible and the route you took to get where you are today? How does this relate to your client and her current sticky-situation? How does becoming a multi-million dollar empire, a business woman or whatever your life looks like now contribute to solving her pain?
IN 2023
brought in two team members
THE TIMELINE
This is a timeline of how you aspired to become the person you are now. Your ideal client is looking for inspiration to becoming as successful as you are. How can you show her that that is possible and the route you took to get where you are today? How does this relate to your client and her current sticky-situation? How does becoming a multi-million dollar empire, a business woman or whatever your life looks like now contribute to solving her pain?
IN 2024
SCALED THE CLUB TO $2MIL
THE TIMELINE
social media manager
content queen
photographer
tiktok expert
editor
MEET JANA
victoria - this is too hard to pick! gluten free rigatoni with short rib ragu topped with ricotta, OR filet mignon (or salmon) with mashed potatoes and zucchini, or gluten free mac and cheese, or birria tacos, and finish it with flourless chocolate cake drizzled with raspberry sauce
jana -everything bagel (iykyk) with chive cream cheese and bacon with an iced coffee or cacio e pepe
Since you girls are foodies - what's your last meal order?
a gluten free pasta company
or a hotel/air bnb in florida (manifesting!)
Victoria - What’s your dream brand collab—just for the free perks?
scroll-free somewhere in nature with no phone service
Jana - Instagram, TikTok, or a scroll-free weekend—what’s your guilty pleasure?
victoria - 😏 or 😂 | jana - 🫶🏻🕺🏻🤠🤍
What’s your most-used emojis?
(Be honest.)
in college i lovedddd writing in policy analysis
Jana, what was your favorite subject in school?
iced hortchata or caramel latte
with almond milk
Victoria, What’s your go-to coffee orders when you’re in full content creation mode?
i take pictures of my hot hair tools, like a curler, to remember that i unplugged it through out the day (yes im a worry wart)
Jana, what’s the most random thing in your camera roll right now?
country! usually morgan wallen, zach bryan, warren zeiders, megan moroney, hardy or ella langley. sometimes i mix it up for content sessions with post malone, mgk, or old lil wayne
Victoria, what music is on repeat during your work day?
WE LOVE RANDOM FUN FACTS!
ABOUT US
join us on the 'gram - we're fun!
@sosocialmediamgmt
BLUE COLLAR BUSINESSES
BEAUTY AND AESTHETIC BUSINESSES
FOOD AND BEVERAGE BUSINESSES
AND MORE